Pareto RewardsIQ

Predict What Works. Reward What Matters.

A data-driven rewards and incentives solution for smarter, scalable member activation.

What We Solve For

These are the challenges health plans bring to us most. Sound familiar?

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Your plan cannot prove program value.

Without member level insight into RAF value and Star impact, there's no way to defend your budget or improve strategy.

Your fragmented programs create fragmented experiences.

When quality, risk, and marketing teams run separate campaigns, members receive mixed messages and your plan pays twice.

Generic programs reward the wrong members.

Most rewards programs engage members who would have acted anyway while missing the ones who actually move the needle.

What is Pareto RewardsIQ?

The Pareto RewardsIQ solution is a fully configurable, data-driven program designed to help health plans achieve their quality, risk adjustment, member engagement, and retention goals.

Built for Medicare, Medicaid, ACA, and Commercial populations, our platform transforms rewards into results—leveraging predictive analytics, omnichannel engagement, customizable reward types, and real-time performance reporting.

We manage the entire process—from client-centered program design and member fulfillment to analytics and reporting—so your team can stay focused on strategy and outcomes that move the needle.

What Makes Rewards & Incentives with Pareto Different

With Pareto, rewards are more than transactions—they’re a strategic lever for measurable health outcomes, member engagement, and plan performance.

Who is it For?

Pareto’s Rewards & Incentives program is built for cross-functional health plan leaders who need a compliant, data-driven approach to member engagement and activation that delivers measurable results.

Whether your focus is growth, performance, or experience, Pareto helps align every engagement to your plan’s strategic priorities.

P&L Product Owners

Who are designing competitive benefit offerings that attract and retain members.

Star, Quality, and Risk Adjustment Leaders

Who are interested in member activation that builds trust, increases member satisfaction, and closes gaps in care.

Marketing & Customer Experience Leaders

Who are looking for member engagement and activation platforms that enable coordinated and orchestrated member journeys connecting members to their care, improving health outcomes, and strengthening plan loyalty.

Dive deeper into our capabilities, outcomes, and implementation process.

Why Pareto RewardsIQ?

Too many plans rely on one-size-fits-all approaches. Pareto gives you a strategic, data-driven, and personalized alternative.

Our predictive, and fully managed platform delivers measurable results.

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Predictive Targeting for Maximum Impact

Incentives focused on the members, measures, and moments that drive real ROI

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Outcomes You Can Defend

Real-time dashboards and longitudinal reporting

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Configurable, Not Cookie-Cutter

Pareto supports plans with a myriad of R&I program configurations, including reward delivery, engagement strategies, and portal architecture. We align it all to your design preferences, including flex cards, gift cards, and curated catalogs.

End-to-End Execution

Designed, deployed, fulfilled, and optimized around your team’s strategy

How is Pareto different from other reward vendors?

Unlike other vendors, we have access to the data and analytics needed to understand each member’s journey, predict their next best action, and design personalized outreach that drives meaningful behavior change. We also quantify the value of those actions by connecting engagement to outcomes such as risk adjustment performance, Star Ratings improvement, and member retention.

We use clinical risk, engagement history, and real-time data to identify which members will respond and which actions are most likely to drive ROI. That means smarter targeting, backed by measurable Star, quality, and RAF lifts.

Reporting, dashboards, and ROI attribution are tied directly to quality, engagement, and financial outcomes. With Pareto RewardsIQ you are tracking impact, not just activity.

Connected Solutions for Plan Performance

Pareto RewardsIQ is just one piece of a broader strategy to help plans drive performance across Star, quality, risk adjustment, and member activation.

Explore the tools that help you engage more effectively, code more accurately, and perform more confidently.

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StarIQ

Risk Adjustment

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Rewards & Incentives Use Cases

Whether your plan is focused on quality improvement, financial lift, or streamlining engagement operations,the Pareto RewardsIQ solution adapts to your most pressing priorities—replacing fragmented, generic rewards programs with predictive, outcome-aligned strategies. Each use case is configurable to your specific population, budget, and regulatory requirements, so you can deploy what works, faster.
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Close Gaps in Care at Scale

Target high-need members for AWVs, screenings, medication adherence, and chronic care actions.

Boost RAF & Revenue Integrity

Align incentives to coding accuracy and high-value member actions that improve risk scores and revenue accuracy.

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Protect & Improve Star Ratings

Design incentives and campaigns in ways that move CAHPS, close clinical gaps in care, and improve member satisfaction.

Accelerate Time-to-Impact

Count on turnkey implementation, fulfillment, and reporting that reduces internal burdens and keeps your team focused on strategy.

How Pareto RewardsIQ Works

Incentives shouldn’t be guesswork. Pareto’s predictive member targeting engine identifies the highest-impact opportunities, and is built for precision, accountability, compliance, and plan alignment.

Health plan rewards program dashboard showing member engagement metrics, rewards earned, redemption rate, engagement trends, and regional participation analytics.

Model & Identify

Predictive analytics flag high-yield members and behaviors.

Design & Configure

Incentives are mapped to plan goals and regulatory requirements.

Engage & Fulfill

Omnichannel health plan communication includes SMS, email, mail, IVR and inbound/outbound calls to power frictionless reward redemption.

Measure & Optimize

A/B testing and real-time reporting power continuous improvement.

See Pareto RewardsIQ in action. Get a walkthrough tailored for your plan's priorities.

FAQs

Do you support flex cards, gift cards, and product catalogs?

Yes. Pareto’s flexible reward options—including gift cards, curated catalogs, and flex card incentives—are configured to your plan’s population, budget, and compliance requirements.

We connect incentives to Star measures, RAF value, and member-level outcomes, and deploy dashboards and defensible reporting to drive quality improvement through targeted, compliant outreach.

Pareto RewardsIQ is up to speed on all CMS marketing and managed care requirements so you can rest assured that the rewards program is equitable and compliant.

Related Resources

Glossary

Annual Wellness Visit (AWV)

A yearly preventive care visit covered by Medicare, often incentivized to support early detection and engagement.

Audit-Ready Reporting

Structured documentation and analytics designed to support compliance reviews and withstand regulatory audits.

Consumer Assessment of Healthcare Providers and Systems (CAHPS)

A member satisfaction survey that contributes to Star Ratings and Quality Ratings in other lines of business.

CMS Compliance

Alignment with Centers for Medicare & Medicaid Services (CMS) regulations to ensure programs are auditable and safe from corrective actions.

Flex Card

A reloadable prepaid card offered by health plans that members can use for eligible health-related expenses, often included in incentive programs.

Member Activation

Strategies used to encourage plan members to take proactive steps in their health—key to improving outcomes and plan performance.

Predictive Targeting

The use of data science and modeling to identify the members most likely to respond to specific incentives or engagement strategies.

Quality Rating System

Measures that are designed to reflect the quality of a member’s care access, care outcomes, and experience. In Medicare, this is referred to as Star Ratings, and other lines of business also have their respective quality rating systems.

Risk Adjustment Factor (RAF)

A score that reflects the health status of members and adjusts payment levels to plans accordingly; used to ensure accurate reimbursement.

Star Ratings

A CMS system used to measure the performance of Medicare Advantage plans across quality, service, and member satisfaction metrics.

Value-Based Care

A healthcare model that reimburses providers based on health outcomes rather than volume of services.

About Pareto

Pareto Intelligence is a healthcare analytics and technology company that helps health plans in government-sponsored markets improve financial performance and regulatory compliance. We delivers actionable insights across premium reconciliation, risk adjustment, Stars, and member engagement—so plans can recover revenue, close gaps, and stay CMS-ready.

With solutions like RewardsIQ, Pareto helps plans engage the right members at the right time, align outreach with performance goals, and drive measurable improvements in Stars, retention, and quality outcomes.

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Connect with a Pareto advisor to evaluate fit and explore reward and incentive program design options.

Fill out the form to take the first step toward reaching your goals. Share a few details so we can provide the right resources and support tailored just for you.

Fill out the form to take the first step toward reaching your goals. Share a few details so we can provide the right resources and support tailored just for you.